A recorded masterclass with Emma Carter (example coach)
Positioning Your Consulting Offer
Find the problem you solve best, define who you help, and turn your expertise into an offer people can understand.
On a published offer, your price and purchase button appear here. This example does not take payments.
What we’ll cover.
A practical path from broad expertise to a focused consulting offer.
Chapter times and content are illustrative.
- 01
Why positioning gets difficult
What should be different for your client after working with you?
- 02
Choosing the problem
Use the words your clients already use to describe it.
- 03
Defining the buyer
The right buyer has a reason to act, not just an interest in the topic.
- 04
Packaging expertise
Starting point → work together → useful outcome
- 05
Pricing the offer
Name the work, its boundaries, and what your client receives.
- 06
Next steps
One buyer. One problem. One useful outcome.
Inside the masterclass.
See how a client moves through a focused masterclass and returns to their private library. For multi-lesson teaching, explore structured courses.
Positioning Your Consulting Offer
With Emma Carter · example coach
Chapter 2 of 6 · Choosing the problem
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